While a price of £1,000 for a shoutout may seem like a huge price for a single Instagram post, larger influencers and followers offer different prices for additional services depending on the company’s needs. An influencer with a few followers in the same area told me that they charge £1000 for Instagram posts, £200 for stories, £2,000 to £5,000 for 60-second videos and so on.
So how much does an Instagram shoutout cost? On average, influencers charge £10 per post for 1,000 followers. Influencers on Facebook charge an average of £25 per post per 1,500 followers. Marketing and Instagram social media influencers typically charge brands between £75 and £3,000 per Instagram post.
Instagram influencer price and the cost of using social media influencers may vary by blog, but this should give you an idea of what influencers charge advertisers and brands to promote their products and services. A 2017 eMarketer survey found that UK marketers are willing to pay PS1,581 for a micro-influencer with 10,000 posts on Instagram and PS60,476 for a 79,528 celebrity influencer with 1 million followers.
There are a lot of things you can do to grow your Instagram presence if you don’t have a solid one and are a lot less expensive than paying for a influencer announcement. Keep in mind that there are more followers for micro-influencers (people with audiences between 5,000 and 50,000) and more than it costs to buy an Instagram shoutout. Influencers are influencers who talk directly to your audience, and they tend to hold more than 10 posts and 1,000 followers at this price. This usually determines how much an Instagram shoutout cost.
It’s important to remember that you don’t pay Instagram influencers for their followers, their engagement rate over time, or their ideas for creating content. What social media influencers are paid to do depends on who they follow, their social skills, and the power they wield for their brand.
Influencers’ ratings determine how much they charge for a shoutout. Remember that influencers misrepresent their average engagement rate to make their performance look better and drive up their price. Brands and industries are also affected by how much influencers charge for calls.
Instagram shoutouts are just another form of influencer marketing. Remember, they are just one way to get followers on Instagram and there are several other tactics you can use to gain exposure on the platform.
Shoutouts are classed as influencer marketing and it is making waves in the Instagram marketing industry. Influencer marketing has become one of the most effective ways to reach your target audience on social media platforms like Facebook, Instagram and more.
Some Instagram Shoutout apps like Shoutcart and Neoreach have their own databases of pre-vetted influencers that can be sorted by industry keywords. Search for your target group influencer accounts and search for posts and shoutouts sponsored by the brand in question. For more spicy tips on finding high-quality Instagram tweets and pages, check out this article about how to find influencers in your industry.
For example, if an influencer mentions your account in your niche, or asks followers to follow your account in a post with a caption. On the page you can see the account name, the number of followers and the price of the influencer’s shoutout.
Instagram shoutouts are paid promotions from popular Instagram influencer accounts. The Instagram Influencer Marketing Tool, provided by the Influencer Marketing Hub called Micro Influencer Celebrity, can help you measure and estimate the cost of an Instagram post, the average engagement rate, and the estimated media value of a post from an Instagram micro-influencer. To gauge the engagement of registered influencers who have booked their services, estimates begin with how much a shoutout will affect the business of an Instagram account.
As discussed above, there are several factors that determine how much an influencer charges for a shoutout, such as the conditions, including the number of followers and the duration of the shoutout on the influencer page. Below is a calculator that calculates how influencers work and what they calculate based on the number of followers and engagement that can be used as a marker when it comes to determining influencer marketing prices. The most common method that many marketers use to measure influencer rate on social media is the One-cent per follower rule, also known as 100 / 100,000 follower rule.
Instagram is the most economical channel when it comes to influencer marketing, with an average of $10 per post for 1,000 followers. Two travel bloggers with follower numbers in the range of 50,000-100,000 (micro-influencers) see better marketing ROI for influencers in high engagement posts and postulate (citing Neoreach data) a 30% better ROI for micro influencers than for macro.
With so many different factors – number of followers, retention rate, predicted size, and production costs – it is no wonder that it can be difficult to set a fair price for a brand partnership. In the early days of influencer marketing, there were many micro-influencers willing to exchange free products and promotions, but today the largest Instagram influencers charge a lot of money to create posts for brands, and their accounts have become their main source of income.
You can also use this research at the most active times when your influencer followers are most interested in your brand to determine the best time to get the most shouts. What are your thoughts on how much an Instagram shoutout should cost?